PRIVACY POLICY
Last Updated: November 2, 2025

Effective for: Merchk, a brand owned and operated by NUEVARAIZ PRIVATE LIMITED, registered under the Companies Act, 2013, India.
Registered Office: Sanjay Gandhi Puram,Lucknow,Uttar Pradesh
Website: https://merchk.com/

1. Introduction

Merchk respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and disclose your information when you visit our website or make a purchase.

By using this website, you agree to the practices described here, in accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Information We Collect

We collect the following types of information:

a. Personal Information

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed securely via third-party gateways)

b. Non-Personal Information

  • IP address, browser type, operating system

  • Device identifiers, cookies, and usage analytics

3. How We Collect Information

  • When you create an account, place an order, or contact customer support.

  • Through cookies and analytics tools that track site usage patterns.

  • From payment gateways or logistics partners for transaction and delivery purposes.

4. Use of Information

Your information is used to:

  • Process and fulfill orders.

  • Communicate order updates, offers, or support information.

  • Improve user experience, site performance, and marketing strategies.

  • Comply with legal or regulatory obligations.

We do not sell, rent, or trade your data to third parties.

5. Sharing of Information

Your data may be shared with trusted third parties only for operational needs:

  • Payment gateways (for transaction processing).

  • Courier and logistics providers (for delivery).

  • Marketing or analytics partners (for performance insights).

  • Legal authorities, if required by law.

All third parties are contractually bound to maintain confidentiality and data protection standards.

6. Cookies and Tracking

We use cookies to enhance functionality, remember preferences, and analyze user behavior. You can disable cookies in your browser settings, though some site features may not function correctly.

7. Data Security

We implement industry-standard security practices, including SSL encryption, access control, and periodic audits. However, no system is fully secure, and we disclaim liability for breaches beyond our reasonable control.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined or as required by Indian tax and legal regulations.

9. Your Rights

Under Indian data protection law, you may:

  • Request access to your personal data.

  • Request correction or deletion of your data.

  • Withdraw consent for marketing communications.

Requests can be made by contacting us at support@merchk.com

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content. Please review their policies independently.

11. Children’s Privacy

Our website is not directed to children under 18 years of age. We do not knowingly collect information from minors.

12. Updates to Policy

Merchk reserves the right to update this Privacy Policy periodically. Changes will be effective upon posting on this page with a revised date.

13. Grievance Officer

In compliance with the Information Technology Act, 2000, the Grievance Officer for data-related issues is:


Email: support@merchk.com

Office Hours: Monday–Saturday, 10:00 AM – 6:00 PM

14. Contact Us

For questions or complaints about this Privacy Policy, contact:
NUEVARAIZ PRIVATE LIMITED
Email: support@merchk.com

Address: Sanjay Gandhi Puram,Lucknow,Uttar Pradesh